On November 29, Apple CEO Tim Cook shared a promotional video for the company’s new hearing aid product on social network X. The ad shows a deaf father using this feature on AirPods Pro 2 to listen to his daughter open Christmas presents.
“Nice,” Elon Musk praised Apple’s commercial. The billionaire also shared Tim Cook’s Thanksgiving message on X, in which the Apple CEO expressed his gratitude to Apple employees, users, and those who make the world a better place.
The Tesla founder’s relationship with Apple hasn’t always been friendly. Musk’s feud with the tech giant began in 2015 when Musk joked in an interview with a German newspaper that Apple hired people who Tesla rejected.
In a series of posts on X, Musk criticized Apple’s move to integrate ChatGPT as an optional feature in iOS 18, calling it an “unacceptable security breach.” The world’s richest billionaire threatened to ban Apple products from his companies if the integration was implemented.
With AI chatbot Grok as a competitor to ChatGPT, Elon Musk also mocked Apple’s foray into artificial intelligence (AI), commenting that the company “isn’t smart enough to create its own AI.”
“Stop this creepy spyware or all Apple devices will be banned from my company,” Elon Musk responded in June to Tim Cook’s post promoting Apple’s AI Intelligence suite on the X.
According to the FDA, more than 30 million Americans have some degree of hearing loss. The hearing aid feature on Apple’s AirPods Pro 2 allows users to take a hearing test or use their own hearing test results from a healthcare professional to tailor the sound to their hearing range while wearing AirPods.